Established in January 1997,
the DTCM has two main areas
of responsibility. The first
of these includes all the
functions of the former Dubai
Commerce and Tourism Promotion
Board (DCTPB), which had been
in existence since 1989 and
concentrated on the international
promotion of Dubai’s
commerce and tourism interests.
The DTCM’s second main
area of responsibility is
as the principal authority
for the planning, supervision
and development of the tourism
sector in the emirate.
Underlining
the importance attached
to tourism development at
the highest level, the DTCM’s
Chairman is His Highness
General Sheikh Mohammed
bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE
Minister of Defence. Its
Director-General is Khalid
A. bin Sulayem.
As
part of its marketing role,
the DTCM plans and implements
an integrated programme
of international promotions
and publicity activities.
This programme includes
exhibition participation,
marketing visits, presentations
and roadshows, familiarisation
and assisted visits, advertising
brochure production and
distribution, media relations
and enquiry information
services.
In
addition to its head office
in Dubai, the DTCM has 14
overseas offices. They are
located in Philadelphia
(covering North America
— East and Central),
Los Angeles (North America
— West Coast), London
(the UK and Ireland), Paris
(France), Frankfurt (Germany),
Stockholm (Scandinavia),
Milan (Italy), Moscow (the
Russian Federation, CIS
and Baltic States), Nairobi
(East Africa), Johannesburg
(South Africa), Mumbai (India),
Hong Kong (Far East), Tokyo
(Japan) and Sydney (Australia
and New Zealand).
In
assuming its administrative
responsibilities within
Dubai, the DTCM has now
taken over the licensing
of hotels, hotel apartments,
tour operators, tourist
transport companies and
travel agents. Its supervisory
role also covers all touristic,
archaeological and heritage
sites, tourism conferences
and exhibitions, the operation
of tourist information services
and the organisation and
licensing of tour guides.
|
